Social Media Safe Zones: Where Text Gets Cut on Stories
Stories are 9:16, but the platform UI owns part of the canvas. Put your headline in the wrong band and it gets covered.
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Design Basics
PNG vs JPG for Social Media: Which Format to Export
Every soft, blurry screenshot on your timeline was a JPG that shouldn't have been. Text cards need PNG.
Read articleWhat Is Aspect Ratio? 1:1, 4:5, 16:9, and 9:16 Explained
Aspect ratio is why the same design doesn't fit Instagram, X, and Stories. It's the shape of the rectangle, not the pixel count.
Read articleHow to Choose Fonts for Social Media Images
Social images need two fonts at most. One to stop the scroll, one to carry the detail. Everything else is noise.
Read articleHow to Choose Brand Colors for Social Media Graphics
A social graphic needs a small color system: one primary, one accent, and a neutral. A five-color palette on a card always looks like a template.
Read articleHow to Make Text Readable on Images
White text on a bright photo is the most common unreadable launch image. It's always fixed with one of three treatments.
Read articleHow to Make a Thumbnail People Actually Click
A thumbnail is read at 200 pixels wide. If it doesn't work at that size, it doesn't work at all.
Read articleHow to Make a Social Hero Image for a Launch
A hero image is a single picture carrying the product and the one-line claim. It's the most important image in the launch.
Read articleHow to Add Device Frames to Product Screenshots
A device frame makes a screenshot read as a product in a feed. Sometimes it adds nothing, and sometimes it's the whole image.
Read articleHow to Annotate Screenshots for Product Marketing
An annotated screenshot is the closest thing to showing the product in person. It has to be accurate, because the arrows point at real UI.
Read articleHow to Make a Testimonial Graphic for Social Media
A testimonial graphic is only as strong as the real quote behind it. The design is simple; the quote and the permission are the hard part.
Read articleWhy Are My Images Blurry? Causes and Fixes
A blurry launch image is one of four things: too small, too compressed, stretched, or re-compressed. The fix is always at export.
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