The Announcement-to-Asset Ratio: How Many Creatives One Launch Needs
A single graphic reused for ten days is not a campaign.
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Start creating freeA single graphic reused for ten days is not a campaign.
Read articleA deck that is only presented is used once.
Read articleThe AI-generated post is a draft. The review is the pass that removes the invented claim and the generic voice.
Read articleThe content calendar is the schedule that turns the one launch into a month of the consistent posts.
Read articleThe launch blog post is the permanent record of the launch. The social posts are the waves; the post is the page.
Read articleThe translated post is written in the target language, not the source language with the words replaced.
Read articleBuild in public is the regular, honest update. The value is the specificity and the mistakes, not the announcement.
Read articleThe value proposition is the product in one sentence. The generic sentence is the sign of a missing position.
Read articleA localized pitch deck is a deck written for the local investor, not a translated version of the English deck.
Read articleThe product description describes the customer's job, not the feature list. The feature belongs in the workflow.
Read articleThe repository is the product page for an open-source launch. The README is the landing page.
Read articleThe API is sold on the first successful request. The quickstart and the documentation are the product.
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