Quick answer: The multilingual launch produces the social assets in more than one language. The work is localization: the message is adapted to the language and the platform, not translated word-for-word, and the image is rendered in the correct language and font.

The localization workflow

  1. The source post. The image and the caption in the base language.
  2. The translation. The message is translated by the human or the AI.
  3. The native review. A native speaker checks the meaning and the tone.
  4. The image regeneration. The translated text is re-laid into the image.
  5. The platform fit. The caption fits the local platform length.
  6. The scheduling. The posts are scheduled per market.

The translation is not literal

The caption is rewritten for the target language:

  • The idiom is replaced, not translated.
  • The hook is adapted to the local platform.
  • The CTA is natural in the language.
  • The local platforms differ; RedNote, WeChat, and Weibo behave differently from X and LinkedIn.

The platform lengths

The caption limits differ by platform:

  • X: about 280 characters.
  • LinkedIn: about 3000 characters.
  • Instagram: about 2200.
  • RedNote: about 1000.
  • WeChat / Weibo / Story: about 2000.

The translated caption is re-counted; the same message can be longer in one language.

The image and the font

The image text is rendered in the target language:

  • The translated headline is re-laid, not overlaid.
  • The text length is re-counted; the headline can be longer.
  • The CJK text uses the correct font; the CJK guide is the reference.
  • The safe zones are respected.

The image sizes are the same across the languages; see the platform sizes.

The assets

The multilingual set is generated from the one source:

The native review

The translation is checked by a native speaker before publishing:

  • The meaning.
  • The tone.
  • The platform conventions.
  • The product naming.
  • The errors that the machine translation makes.

The review pass applies to the localized post.

The market-specific channels

The launch channels differ by market:

  • The English markets: Product Hunt, Hacker News, X, LinkedIn.
  • The Chinese markets: RedNote, WeChat, Weibo, and the local equivalents.
  • The Japanese and Korean markets: the local platforms and the time zones.

The Reddit guide and the dev.to guide apply to the English channels.

The pitch deck

The localized pitch deck follows the same localization with the correct fonts.

What to avoid

  • The word-for-word translation.
  • The image with the source-language text overlaid.
  • The machine translation without the native review.
  • The caption that exceeds the platform limit.
  • The wrong CJK font for the language.

Frequently asked questions

Can the AI translate the posts? The draft, yes; the native review is the gate. Is the image just the translated text? The text is re-laid for the new length and the font. Do the dimensions change? No; the ratio is the same, the text is adapted. How many languages are practical? Start with the two or three markets; the native review scales the cost.

Localize the message, render the correct language and font, and have the native speaker check before the post goes live.

Related guide: the content calendar guide.

Related guide: the brand kit guide.