The One-Week Launch Asset Inventory: A Concrete Count
Quick answer: a week-long launch needs roughly 20 finished surfaces — 12–16 feed creatives across the angle matrix, the Open Graph card, the community header, two reply images, and the profile assets. Counting surfaces rather than exports is the difference between a full set and a folder that looks full.
Why the count is concrete
The inventory is often left as "a bunch of posts and images," which is how the set ends up heavy on the obvious placements and light on the intent placements. The number is not arbitrary; it is the matrix of angles and placements worked out once, and it is small enough to produce in a day and large enough to run a week.
The inventory
| Surface | Count | Notes |
|---|---|---|
| Feed creatives | 12–16 | Five to seven angles, one claim per frame |
| Open Graph card | 1 | 1200×630, reused for every link |
| Community header | 1 | Matches the set for the launch week |
| Reply images | 2 | Detail and result, under the thread |
| Profile avatar | 1 | Usually unchanged |
| Doc/changelog card | 1 | The last visual before the decision |
| Captions | One per creative | Written with the frame |
| Alt text | One per image | Under 125 characters |
The counts that mislead
The folder can hold forty files and miss half the surfaces, because the easy exports multiply: one composition in three ratios, two themes, and a PDF. Those are variants of one surface. The honest count is the number of distinct claim-and-placement pairs, plus the fixed surfaces.
The fixed surfaces are the cheap ones
The OG card, the header, and the profile assets are produced once and reused for the week and beyond, which is why the gap is so costly relative to the effort. They are also the surfaces most often discovered missing at the moment of sharing.
The text layer
The inventory includes the text: every creative ships with a caption and alt text, because the frame without the caption is a half-finished post and the frame without alt text is an accessibility gap.
The day-before check
The launch day schedule assumes the inventory is complete the day before, and the final check is the surfaces against the live pages — the link preview rendering, the header in place, the reply images staged.
The production workflow
The inventory is the deliverable, and Neatico produces it as a set — the angle creatives, the fixed surfaces, and the text layer together from one brief.
Frequently asked questions
How many assets does a launch week need? About 20 surfaces: 12–16 feed creatives, the OG card, the community header, two reply images, and the doc card, each with caption and alt text.
What counts as a surface? A distinct claim-and-placement pair. Multiple ratios of one composition are one surface.
Which assets are most often missed? The Open Graph card, the reply images, and the community header. The missed placements guide explains why.
Do the assets need to be made in order? No, but the fixed surfaces and the strongest angle come first, so the day-before check has something to test against the live pages.
Related guide: the AI social media post generator guide.