How to Make Clean Screenshot Marketing Without Overdesigning
The screenshot is the proof; the decoration is only there to point at it.
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The screenshot is the proof; the decoration is only there to point at it.
Read articleA before-and-after works when only one thing changes.
Read articleScreenshots prove the product; templates frame the message.
Read articleA raw screenshot is a receipt. It proves the product exists and says nothing about why anyone should care. Good launch screenshots need five minutes of framing.
Read articleA device frame makes a screenshot read as a product in a feed. Sometimes it adds nothing, and sometimes it's the whole image.
Read articleAn annotated screenshot is the closest thing to showing the product in person. It has to be accurate, because the arrows point at real UI.
Read articleYou only need the highest required resolution; Apple scales the rest.
Read articleA developer decides in the first screenshot whether to keep reading.
Read articleA marketing screenshot is not a capture of the screen. It's a capture of the product doing the job, with the customer's data in it.
Read articleA screenshot shows what the product looks like. Marketing has to show what it means — the same image, three steps, a whole set of assets.
Read articleFor a visual product, the screenshot is the proof.
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