What to Post on X on Launch Day: 7 Angles That Aren't "We're Live"
"We're live!" says nothing to the person who has never heard of you. Here's what to actually post on launch day, and in what order.
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"We're live!" says nothing to the person who has never heard of you. Here's what to actually post on launch day, and in what order.
Read articleA launch kit is what turns one product description into everything you need to post on launch day, already sized, captioned, and ordered.
Read articleA launch is not one post. It's one message told from a different angle each day, and one person can batch the whole week in an hour.
Read articleA launch doesn't fail on product. It fails on the last 48 hours, when one person is hand-resizing the same image at midnight.
Read articleThe template library won the last decade of design software. It's the wrong tool for the AI era.
Read articleHacker News rewards the technical, specific, and honest. A launch post there is a conversation with engineers, not a press release.
Read articleReddit doesn't ban products. It bans people who show up to dump a link and leave. A founder who belongs gets a completely different response.
Read articleLaunch day is a 24-hour shift. The first two hours set the trajectory; the rest is a routine of replying, posting, and not sleeping on the audience waves.
Read articleProduct Hunt launches at 12:01 AM Pacific. The founders who make it look easy finished everything the day before.
Read articleThe audience and the launch are the same project. If you're starting from zero, the launch starts six weeks before the product is ready.
Read articleA product launch is a coordinated event, not a single post. The asset work, the audience work, and the product work converge on the same day.
Read articleA side project is promoted by the builder in the open. The channels are free and the constraint is the time.
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