Quick answer: upload a 720×720 logo (square, 250×250 minimum), a 1024×576 cover photo (16:9), and 1200×900 post images (4:3). Google accepts JPG or PNG only, between 10 KB and 5 MB — WebP, GIF, and SVG are rejected.

Why Google Business Profile is different

On social platforms, an image upload lands in one predictable slot. A Google Business Profile (GBP) photo appears across Google Search, Google Maps, and the local pack, and Google crops it differently in each place. The cover photo is not guaranteed to display first either — Google decides which photo leads based on the query and device. That is why the center-safe rule matters more than the exact canvas.

The size table

Asset Dimensions Ratio Format / limit
Logo 720×720 1:1 JPG/PNG; min 250×250; 10 KB–5 MB
General photos 720×720 1:1 JPG/PNG; 10 KB–5 MB
Cover photo 1024×576 16:9 Some placements show 1080×608
Post / update image 1200×900 4:3 Keep text centered
Video 720p or higher — Up to 75 MB, ~30 seconds

The logo is the square tile that shows beside the business name in the local pack and on Maps. 720×720 is the documented recommendation; the hard minimum is 250×250. The logo is not cropped into a circle here as aggressively as social avatars, but it is displayed at small sizes, so keep it to the brand mark itself. A wide wordmark jammed into a square becomes unreadable when it renders at 60 pixels.

Cover photo

The cover is a 16:9 landscape image — 1024×576 is the standard recommendation, and some surfaces render 1080×608. Because Google can crop it toward a square on certain views, build the subject and any text into the central 80% of the frame. A storefront, a product hero, or a team shot works; a cover that is mostly text with words at the edges will get clipped.

The cover also does not have guaranteed first position. Google tests whichever photo performs best for the query, so the general photo set matters as much as the designated cover.

Posts and updates

A GBP post (officially an update) uses a 4:3 image, 1200×900. These appear in the business panel for a limited window and are the closest thing to a social feed on the profile. The same composition rule applies: important content in the central 900×900 area, because the card can be cropped on smaller screens. Use real photos of the location, products, and work rather than stock imagery — Google's guidance explicitly favors authentic business photos, and stock-looking uploads are flagged or ignored in ranking.

Local SEO, not just aesthetics

Photos are part of profile completeness, which is a confirmed ranking factor for local results. A profile with a logo, a cover, and an ongoing set of updates looks maintained, and maintained profiles rank better than dormant ones. The practical rhythm is not one upload and done — it is a logo and cover that rarely change, plus a post image every couple of weeks for offers and events. The social media image sizes hub does not cover GBP, but the same principle of building ratio variants as a set applies.

Producing a location set

For a small business launch, the asset list is a square logo, a 16:9 cover, a 4:3 offer card, and square photos. For multi-location brands, the same logo and offer template get reused across every location, so building the set once from one brand source saves real time. Neatico can produce the cover, post card, and logo-safe square as a matching set from a single description.

Frequently asked questions

What size is the Google Business Profile logo? 720×720 square, minimum 250×250, JPG or PNG between 10 KB and 5 MB.

What size is the cover photo? 16:9, with 1024×576 the standard recommendation; some surfaces render 1080×608. Keep the subject centered because Google crops it across Search and Maps.

Can I upload WebP or GIF? No. JPG and PNG only, and SVG is rejected too. Files must be between 10 KB and 5 MB.

Do photos affect local rankings? Photo quality and profile completeness are part of how Google evaluates a profile, and active updates keep the listing fresh. Real photos of the business outperform stock imagery.