Quick answer: Frontify uses custom pricing based on monthly active users, with six-month averaging, and third-party estimates place small teams around $8,000 to $15,000 a year. There is no self-serve price, so a small team talks to sales before knowing the cost.

How the MAU model works

  • A monthly active user is anyone who logs into the space at least once, including partners and agencies.
  • People who only view without logging in are not counted.
  • Six-month averaging smooths the bill across busy and quiet months.

What a small team faces

  1. A sales-led quote rather than a published price.
  2. A platform that includes governance, DAM, and approvals the team may not use.
  3. A running cost that grows with active users.
  4. A system that usually needs a dedicated owner.

The alternative

A self-serve brand editor stores the colors, fonts, and logo and applies them to generated assets, with a published price and no sales step. Neatico takes this route and keeps the brand kit applied to the work. The Frontify alternatives hub compares the options.

Questions to ask before a quote

  1. How many users will log in each month?
  2. Which features, governance, DAM, and approvals, are actually needed?
  3. Is a multi-year contract expected?
  4. What happens when partners log in?

The bottom line

For a small team, the MAU model and custom quote often pay for enterprise scope that is not fully used. If you only need a brand kit that feeds the assets, compare a self-serve editor with a published price.

Why custom pricing is hard to compare

Enterprise brand platforms quote per account and often price on monthly active users averaged over several months, so there is no simple public price. Third-party estimates put even small teams at a sizeable annual commitment. A small team should estimate its number of active users and the modules it will actually use, then compare that against a lighter brand kit that covers the everyday asset work without a minimum enterprise contract.

Estimating the real annual cost

Because pricing is custom and tied to monthly active users, estimate the number of people who will actually log in and create, not the total headcount, and average it over the months the contract measures. Add the modules you will use—storage, guidelines, templates—and ask what is included versus metered. Compare that annual figure against a lighter brand kit that covers the everyday asset work, and pay for governance only when the approval and storage needs are real.