How to Write a Teaser Post Before Launch
A teaser doesn't show the product. It names the problem, so the right people recognize themselves before the launch.
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A teaser doesn't show the product. It names the problem, so the right people recognize themselves before the launch.
Read articleA launch tweet has one job: make a stranger who has never heard of you understand what the product does in one scroll.
Read articleA thread is a slide deck with a reply button. Each tweet delivers one thing, and the first tweet has to make the second worth opening.
Read articleLinkedIn collapses the post after the first two lines. Those two lines are the entire launch.
Read articleA product announcement is one announcement told in six formats. The story stays the same; the shape changes with the channel.
Read articleA product update is a digest of changes grouped by what they do for the user, not a list of commits the engineering team shipped.
Read articleSix sizes cover the inventory that matters; the other fourteen are optional.
Read articleThe event cover is a 1.91:1 frame that gets cropped differently on mobile.
Read articlePredis is a platform; Neatico is a production line.
Read articleThere are two ways to put video in a deck, and one of them breaks the moment the file moves off your computer.
Read articleEtsy's first image is a square thumbnail in search, so the product has to sit dead center.
Read articlePostNitro builds one format well; Neatico builds the whole set.
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