Design Once, Publish Everywhere: Get Every Size from One Idea
One idea should produce every format you need — posts, stories, banners, and ads — without resizing, re-laying-out, or losing your brand.
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One idea should produce every format you need — posts, stories, banners, and ads — without resizing, re-laying-out, or losing your brand.
Read articleThe board reads the scorecard and the ask; everything else is supporting evidence.
Read articleGoogle does not give a snippet to the cleverest writer. It gives it to the page it can cut out and paste.
Read articleThe same deck travels as four different formats depending on who receives it and whether you want them to edit it.
Read articleA battlecard is one page a rep reads with a prospect on the line.
Read articleDev.to doesn't rank product pages. It ranks technical write-ups. A launch there is an article, not a commercial.
Read articleHacker News rewards the technical, specific, and honest. A launch post there is a conversation with engineers, not a press release.
Read articleReddit doesn't ban products. It bans people who show up to dump a link and leave. A founder who belongs gets a completely different response.
Read articleLinkedIn is a slow, professional feed. The launch posts that work are the ones that read like a person explaining why they built something.
Read articleDevelopers don't buy a launch page. They read the docs, test the CLI, and judge the example. A dev tool launch is built around those three things.
Read articleInstagram is a visual portfolio. The launch works when the product is shown in context, not as a logo, and the story leads the clicks.
Read articleLaunch day is a 24-hour shift. The first two hours set the trajectory; the rest is a routine of replying, posting, and not sleeping on the audience waves.
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